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Best Practices & Tips to Drive Performance with Google and Customers

Learn to build a Better Quality Score

Rakuten Search and Google AdWords experts team up to provide valuable insight that will help you walk away with 5 actionable “TO DO” items focusing on improving your paid search performance, gaining a better return on your ad spend and more!

*Rakuten Search Resources*

- 5 Search Signs Blog Posts

https://blog.marketing.rakuten.com/category/paid-search-2/search-signs/

- Ad Relevancy Blog Posts

https://blog.marketing.rakuten.com/tag/ad-relevance/

- PPC Blog Posts

https://blog.marketing.rakuten.com/category/paid-search-2/ppc/

- 3 Things You Should Expect in 2015

https://blog.marketing.rakuten.com/2015/01/3-things-you-should-expect-in-2015/

*Google Resources*

AdWords Blog Post: https://adwords.blogspot.com/2013/11/consumers-mobile-path-to-purchase-5-key.html
1. Consumers spend time researching on mobile: Consumers spend 15+ hours per week researching on mobile sites and apps. They visit websites 6 times on average in the purchase process.
2. Mobile research begins with search: 48% of consumers start mobile shopping-related research using search engines, more than they start on branded apps or websites.
3. Location proximity matters: 69% of consumers expect a business to be within 5 miles of where they’re located.
4. Purchase immediacy is key: 55% of consumers want to purchase within an hour, 83% within a day.
5. Mobile influences purchases across channels: Of those who made a purchase and researched on their phones, 82% purchased in-store, 45% bought online (desktop/tablet) and 17% purchased on mobile.

Mobile/Shopping infographic

https://ssl.gstatic.com/think/docs/mobile-in-store_infographics.pdf

Mobile Consumer Behavior infographic

https://ssl.gstatic.com/think/docs/our-mobile-planet-us-infographic_infographics.pdf

Cross Device infographic

https://www.thinkwithgoogle.com/products/adwords-conversions.html

Mobile #’s: mobile CTR,
• 40% of google search queries come from mobile
• 65% begin shopping activity on mobile devices
• 46% make purcahses on mobile devices
• 80% shop spontaneously on mobile devices

Mobile Queries Surpassed Desktop (2014 Thanksgiving and Black Friday) https://www.moovweb.com/blog/shoppers-moving-mobile/

Cross Device infographic

https://www.thinkwithgoogle.com/products/adwords-conversions.html

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