Best Practices & Tips to Drive Performance with Google and Customers
Learn to build a Better Quality Score
Rakuten Search and Google AdWords experts team up to provide valuable insight that will help you walk away with 5 actionable “TO DO” items focusing on improving your paid search performance, gaining a better return on your ad spend and more!
*Rakuten Search Resources*
- 5 Search Signs Blog Posts
https://blog.marketing.rakuten.com/category/paid-search-2/search-signs/
- Ad Relevancy Blog Posts
https://blog.marketing.rakuten.com/tag/ad-relevance/
- PPC Blog Posts
https://blog.marketing.rakuten.com/category/paid-search-2/ppc/
- 3 Things You Should Expect in 2015
https://blog.marketing.rakuten.com/2015/01/3-things-you-should-expect-in-2015/
*Google Resources*
AdWords Blog Post: https://adwords.blogspot.com/2013/11/consumers-mobile-path-to-purchase-5-key.html
1. Consumers spend time researching on mobile: Consumers spend 15+ hours per week researching on mobile sites and apps. They visit websites 6 times on average in the purchase process.
2. Mobile research begins with search: 48% of consumers start mobile shopping-related research using search engines, more than they start on branded apps or websites.
3. Location proximity matters: 69% of consumers expect a business to be within 5 miles of where they’re located.
4. Purchase immediacy is key: 55% of consumers want to purchase within an hour, 83% within a day.
5. Mobile influences purchases across channels: Of those who made a purchase and researched on their phones, 82% purchased in-store, 45% bought online (desktop/tablet) and 17% purchased on mobile.
Mobile/Shopping infographic
https://ssl.gstatic.com/think/docs/mobile-in-store_infographics.pdf
Mobile Consumer Behavior infographic
https://ssl.gstatic.com/think/docs/our-mobile-planet-us-infographic_infographics.pdf
Cross Device infographic
https://www.thinkwithgoogle.com/products/adwords-conversions.html
Mobile #’s: mobile CTR,
• 40% of google search queries come from mobile
• 65% begin shopping activity on mobile devices
• 46% make purcahses on mobile devices
• 80% shop spontaneously on mobile devices
Mobile Queries Surpassed Desktop (2014 Thanksgiving and Black Friday) https://www.moovweb.com/blog/shoppers-moving-mobile/
Cross Device infographic
https://www.thinkwithgoogle.com/products/adwords-conversions.html
Send your message to us:
Post time: Jul-05-2017